ABOUT US "A Wardrobe Of The Trendsetter" The tagline that drives the brand to reach where we are now. Founded by Zara Salim in 2011, she started a hijab-friendly fashion house in her small seaside hometown in Kemaman to now a full-fledge fashion brand for women in the heart of Kuala Lumpur the capital city of Malaysia. Balancing between on-trend design and affordable fashion From our humble beginnings in 2011, we have embarked on a rewarding and successful journey to be where we are now. In 2020, we finally landed in Kuala Lumpur to open our first flagship store. Nothing drives She Dazzle more than the purpose of offering affordable, trendy style and high-quality makes for our beloved customers.
Why we choose butterfly? There is something beautiful and magical about butterflies.The butterfly compliment symbol of women and the logo align the combination of She Dazzle(SD).The butterfly SD is an abbreviation for She Dazzle and structural that inspired by butterfly which is also a huge part of our brand history.DAZZlings,the name we cherish our customer are well presented with highest quality which we are fully focusing on. Our design philosophy describe our main tagline, “ A wardrobe of the trendsetter”.We want to create collection which are trendy an relevant to our DAZZlings.To create fashionable,trendy, and high quality product is what we offers to make happy and confident.  MISSION
VISION Leading women fashion brand that is always up to date on trend and producing highquality clothing. 
VALUE We are striking a balance between quality and cost where the objective is to achieve a fair pricing point so that our customers can comfortably own our products.
Q - Quality to achieve a near-perfect harmony of value, quality and excellent craftsmanship in our end products. U - Up to Date to continuously improve our collection based on feedback from our customers and ensure that we will constantly do it. L - Leading in Fashion to be a fashion influential by fashion innovativeness & fashion leader. S - Service Excellence to adapt to the latest purchasing landscape, sales channels, and fulfilling retails experience for all our customer segments. O - Operation Excellence to ensure customer expectations are met on an ongoing basis by continuously improving the processes by which a business operates by organizational leadership and organizational intelligence.
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